Secret of Ford’s Social Media Success

Ford Motor Company is among a handful of large corporations with many successful Social Media initiatives. One of Ford’s most successful Social Media initiative is a called The Ford Story. This is a website that aggregates Ford’s social web participation along with what others are saying about Ford’s brands.

Few other examples of successful Social Media initiatives by Ford include Summer of Taurus, the2010Mustang.comWeddingRoadTrip.com and FiestaMovement.com (See this excellent blog post by Lee Odden for more).

To learn more about Ford’s Social Media success, watch this interview by Lee Odden with Scott Monty, Head of Social Media at Ford.

According to Scott, even the CEO of Ford understands how important Social Media is to the success of the company! Scott also emphasized the importance of having a good product, listening to customers and providing them with necessary tools for engagement.

Great advice in my opinion and a success story that other brands should try to emulate.

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6 responses to “Secret of Ford’s Social Media Success

  1. Pingback: TopSocialBizBlogs for 03/12/2010 | Bay Area CIO/IT Executives Meetups: Blog

  2. Ford has been successful by having a well-developed strategic and tactical approach to social media. Their programs have worked because Ford recognizes what it wants to achieve and how to get there. Having a plan and then executing on it seems like a simple proposition but it's where many companies fall short when doing social media.MarkMark EvansDirector of CommunicationsSysomos Inc.@sysomos

  3. Thanks Mark @sysomos for visiting my blog and for posting your comment. I agree with you that Ford has been successful by having a well-developed strategic and tactical approach to social media. They have a great plan and are executing it well.

    Two critical factors in Ford’s success story are (a) having the right talent, people and (b) Senior level/Executive Sponsorship. These two factors are common to many Social Media success stories such as Dell and Ford.

    Hope other organizations learn and emulate from Ford and Dell as they formulate and implement their Social Media plans and strategies.

    Thanks again for your comment,

    Harish Kotadia, Ph.D.

  4. Thanks Mark @sysomos for visiting my blog and for posting your comment. I agree with you that Ford has been successful by having a well-developed strategic and tactical approach to social media. They have a great plan and are executing it well. Two critical factors in Ford's success story are (a) having the right talent, people and (b) Senior level/Executive Sponsorship. These two factors are common to many Social Media success stories such as Dell and Ford. Hope other organizations learn and emulate from Ford and Dell as they formulate and implement their Social Media plans and strategies.Thanks again for your comment,Harish Kotadia, Ph.D.

  5. Ford seems to be making most of the social media tools.

  6. Ford seems to be making most of the social media tools.

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