Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?” 114 CMOs responded:
- 65.6% In House
- 15.6% Interactive Agency
- 9.4% PR Firm
- 9.4% Social Media Agency
- 0% Creative/Ad Agency
Why majority of respondents preferred In House Agency rather than entrusting the work to outside firms?
Read more on blog of Dr. Harish Kotadia: http://hkotadia.com/archives/1785