Cisco and Pepsico CEOs on Social Networking

Watch this video for what three visionary CEOs have to say about Social Networking:

  • John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.”
  • Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for good.”
  • Jeffrey Joerres, President and CEO, Manpower: “When it comes to Social Networking, it is a major trend towards what will be a very standard everyday stuff.”

This very clearly highlights the fact that Social Media and Social Networking are not a fad, but for real, are here to stay and will become mainstream in near future. Social Business is not just another way of doing business, it is THE way business will be conducted.

I strongly recommend that all senior executives (and especially the CMOs) start taking Social Media initiatives seriously, and lead from the front when it comes to use of Social Media, as survival and growth of their business rests on how effectively they leverage emerging tech tools.

Social Networking has far reaching implications for the marketing department and I recommend that CMOs setup a Social Media Task force that will advise them on how to quickly adapt and integrate their marketing operations into emerging Social Networking tools and applications. Sooner marketing department(s) adopt and start using Social Networking for engaging their customers better for their brand(s), else performance of their business will suffer.

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10 responses to “Cisco and Pepsico CEOs on Social Networking

  1. Harish, Social media is here to stay and not a fad. That said, there is a lot going on the the test kitchen….and Woody Allen’s schtick about “showing up” isn’t cutting it in many circles. Social media needs to be strategic. You can’t sail to your destination by simply following the wind. Peace!

    • Thanks Steve for your comment. I agree with you that Social Media is not a fad. Sooner CMOs and Marketing Department(s) realize this, better for them.

      Harish Kotadia, Ph.D.

  2. Harish, Social media is here to stay and not a fad. That said, there is a lot going on the the test kitchen….and Woody Allen’s schtick about “showing up” isn’t cutting it in many circles. Social media needs to be strategic. You can’t sail to your destination by simply following the wind. Peace!

    • Thanks Steve for your comment. I agree with you that Social Media is not a fad. Sooner CMOs and Marketing Department(s) realize this, better for them.

      Harish Kotadia, Ph.D.

  3. thanks for sharing these insights – this shows again that we are all on the right track.

  4. thanks for sharing these insights – this shows again that we are all on the right track.

  5. Pingback: Cisco and Pepsico CEOs on Social Networking « Mediachannel by Christel De Maeyer

  6. Excellent, I just passed this onto a colleague who was doing a little research on that. Thank for this imformation.

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