This is a repost from Blog of Dr. Harish Kotadia originally posted here: http://hkotadia.com/archives/1470
Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter?
Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak’s management reacts to his use.
In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you listening?