Social Media and Co-creation of New Products: Del Monte Case Study

Del Monte case study is an excellent example of co-creation of a new product with loyal customers. This approach can not only reduce time and cost involved in new product development, but can greatly minimize the risk of new product being a “flop” – because customers have “co-created” it and it will be popular even before it hits store shelves! Added bonus is buzz this approach creates in Social and Mainstream Media and the WOM publicity.

Any organization that is in the process of developing a new product or improving an existing one should consider leveraging Social Media for this. Please watch this video and leave your comment on what you think:

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8 responses to “Social Media and Co-creation of New Products: Del Monte Case Study

  1. Social Media and Co-creation of New Products: Del Monte Case Study http://bit.ly/5NxAIO #socialmedia #CMO @HKotadia
    This comment was originally posted on Twitter

  2. RT @Jim_Holland: Great example of using Social Media to listen to customers. Apply “Know Thy Persona” before trying ~ http://bit.ly/5zm4Xl
    This comment was originally posted on Twitter

  3. RT @Jim_Holland Great example of using Social Media to listen to customers. Apply “Know Thy Persona” before trying ~ http://bit.ly/5zm4Xl
    This comment was originally posted on Twitter

  4. RT @hkotadia: Social Media and Co-creation of New Products: http://bit.ly/5NxAIO #socialmedia #collaboration #sCRM #MR #PR #CMO #innovation
    This comment was originally posted on Twitter

  5. #smallbusiness RT @hkotadia: Social Media and Co-creation of New Products: http://bit.ly/5NxAIO #socialmedia #colla… http://ow.ly/16a4cq
    This comment was originally posted on Twitter

  6. RT @sureshf: RT @hkotadia: Social Media and Co-creation of New Products: http://bit.ly/5NxAIO #socialmedia #collaboration #sCRM #innovation
    This comment was originally posted on Twitter

  7. RT @hkotadia: Co-creation of New Products: Del Monte Case Study http://bit.ly/5NxAIO #socialmedia #collaboration #sCRM #SM #PR #innovation
    This comment was originally posted on Twitter

  8. Crowdsourcing’s a hot topic. But what if you built own community to co-create a product? Del Monte’s proof of concept: http://j.mp/8HVsjO
    This comment was originally posted on Twitter

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