Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).
Some of the key takeaways are:
- Consumers mention 56 brands in conversation a week
- 1 in 3 people come to a brand through recommendation
- Customers referred by loyal customers have 37% higher retention rate
- Social Media is not an advertising platform, but a value delivery platform
- Social Media allows us to market with people, instead of at them