Brand Advocacy and Social Media

Great preso on Brand Advocacy and Social Media. I like slides on Seven Learnings for Social Media success (slide 40-48).

Some of the key takeaways are:

  • Consumers mention 56 brands in conversation  a week
  • 1 in 3 people come to a brand through recommendation
  • Customers referred by loyal customers have 37%  higher retention rate
  • Social Media is not an advertising platform, but a value delivery platform
  • Social Media allows us to market with people, instead of at them
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6 responses to “Brand Advocacy and Social Media

  1. By @-hkotadia Brand Advocacy and Social Media http://bit.ly/8HAwKL #socialmedia #sCRM #brand #WOM #PR #-marketing #CMO #innovation
    This comment was originally posted on Twitter

  2. RT @hkotadia Brand Advocacy and Social Media http://bit.ly/62HznC it’s all about referrals.1 in 3 come to a brand through recommendation #MR
    This comment was originally posted on Twitter

  3. RT @HKotadia Think Brand doesn’t matter on Social Media, think again http://bit.ly/8HAwKL #sCRM #PR #brand #marketing #socialCMO #CMO
    This comment was originally posted on Twitter

  4. RT @HKotadia Think Brand doesn’t matter on Social Media, think again http://bit.ly/8HAwKL #sCRM #PR #brand #marketing #socialCMO #CMO
    This comment was originally posted on Twitter

  5. RT @hkotadia: Brand Advocacy and Social Media http://bit.ly/8HAwKL #socialmedia #PR
    This comment was originally posted on Twitter

  6. RT @hkotadia Brand Advocacy and Social Media http://bit.ly/8HAwKL #socialmedia #sCRM #brand #WOM #PR #marketing #CMO #womma #socialCMO
    This comment was originally posted on Twitter

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