Great Video on CDC’s Social Media initiatives. It underscores importance of senior leadership’s involvement in championing use of Social Media tools in any organization. Also note that people who use Social Media tend to be more satisfied with their web experience in dealing with CDC. This is because social media offers two way exchange of information and customers feel “empowered” and “in control” while using Social Media.
Given vast reach of social networks, there is tremendous untapped potential for Federal, State and City government departments and agencies to embrace Social Media in a big way. If it happens, THAT will be a true Social Media Revolution.