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Really? Social Media Better Done “In house” | Dr. Harish Kotadia

Results of CMO Club Weekly Poll published on BW blog made some interesting reading. Question that was asked was “Which of your groups is best equipped to help you with your social media efforts today?”  114 CMOs responded:

• 65.6% In House
• 15.6% Interactive Agency
• 9.4% PR Firm
• 9.4% Social Media Agency
• 0% Creative/Ad Agency

Why majority of respondents preferred In House Agency rather than entrusting the work to outside firms?

Read more on blog of Dr. Harish Kotadia: http://hkotadia.com/archives/1785

This is a repost from blog of Dr. Harish Kotadia originally posted at http://HKotadia.com/

Cisco and Pepsico CEOs on Social Networking

Watch this video for what three visionary CEOs have to say about Social Networking:

• John Chambers, Chairman and CEO, Cisco: “Social Networking is transforming companies. It is the future of Business Productivity, Health Care, Education and Entertainment.”
• Indra Nooyi, CEO, Pepsico: “Global company with global brands and reputation can use it as a force for good.”
• Jeffrey Joerres, President and CEO, Manpower: “When it comes to Social Networking, it is a major trend towards what will be a very standard everyday stuff.”

This very clearly highlights the fact that Social Media and Social Networking are not a fad, but for real, are here to stay and will become mainstream in near future. Social Business is not just another way of doing business, it is THE way business will be conducted.

I strongly recommend that all senior executives (and especially the CMOs) start taking Social Media initiatives seriously, and lead from the front when it comes to use of Social Media, as survival and growth of their business rests on how effectively they leverage emerging tech tools.

Social Networking has far reaching implications for the marketing department and I recommend that CMOs setup a Social Media Task force that will advise them on how to quickly adapt and integrate their marketing operations into emerging Social Networking tools and applications. Sooner marketing department(s) adopt and start using Social Networking for engaging their customers better for their brand(s), else performance of their business will suffer.

This is a repost from blog of Dr. Harish Kotadia originally posted at http://HKotadia.com/

Cisco and Pepsico CEOs on Social Networking

This is a repost from blog of Dr. Harish Kotadia originally posted at http://HKotadia.com/

Should Companies restrict Employees’ Social Media use?

It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can trust their employees to run business, can’t they be trusted when it comes to using Social Media in an acceptable way?

IBM is a great example of how companies should handle employees’ use of Social Media. IBM has approximately 400,000 employees spread through out the world, still it allows them to use Social Media without much restrictions. Casey Hibbard has written an excellent blog post on how IBM uses Social Media to spur employee innovation (see this link).

As per Casey’s post, IBM lets employees communicate with each other and the public over Social Media channels without intervention. This in spite of the fact that IBM has:

• A few thousand “IBMers” on Twitter
• Thousands of external bloggers,
• Almost 200,000 on LinkedIn
• 17,000 internal blogs
• 100,000 employees using internal blogs
• 53,000 members on SocialBlue (like Facebook for employees)
• As many as 500,000 participants in company crowd-sourcing “jams”
• 50,000 in alum networks on Facebook and LinkedIn

Watch this CNBC interview with Adam Christensen, IBM’s Social Media Communications Manager and John Abell, New York Bureau chief, Wired.com. According to Adam, IBM’s job is to help employees go out and have conversations that they want to, so that they can lead the business they are involved in. Not allowing employees to use Social Media is “short sighted” and companies will be “missing an opportunity”. (watch this video for more)

To succeed in this new age, it is important to embrace and adopt changes brought about by Social Media. And for that to happen, it is critical that organizations have proper guidelines for Social Media use by their employees. Employees should be allowed to use Social Media freely within those guidelines. (for IBM’s guidelines, see this link and for an excellent database of Social Media usage policies of 116 organizations, see this link).

I want to end this post by sharing a thought provoking video on how the workforce is changing in Social Media Age. Please watch this video and let me know if companies should restrict employees’ Social Media use.

This is a repost from blog of Dr. Harish Kotadia, originally posted at http://hkotadia.com/archives/1655

 

 

This is a repost from blog of Dr. Harish Kotadia originally posted at http://HKotadia.com/

Untitled

It is not uncommon to see companies restricting (or even worse, banning) use of Social Networking sites by their employees. I don’t think that this is a step in the right direction. If companies can trust their employees to run business, can’t they be trusted when it comes to using Social Media in an acceptable way?

IBM is a great example of how companies should handle employees’ use of Social Media. IBM has approximately 400,000 employees spread through out the world, still it allows them to use Social Media without much restrictions. Casey Hibbard has written an excellent blog post on how IBM uses Social Media to spur employee innovation (see this link).

As per Casey’s post, IBM lets employees communicate with each other and the public over Social Media channels without intervention. This in spite of the fact that IBM has:

• A few thousand “IBMers” on Twitter
• Thousands of external bloggers,
• Almost 200,000 on LinkedIn
• 17,000 internal blogs
• 100,000 employees using internal blogs
• 53,000 members on SocialBlue (like Facebook for employees)
• As many as 500,000 participants in company crowd-sourcing “jams”
• 50,000 in alum networks on Facebook and LinkedIn

Watch this CNBC interview with Adam Christensen, IBM’s Social Media Communications Manager and John Abell, New York Bureau chief, Wired.com. According to Adam, IBM’s job is to help employees go out and have conversations that they want to, so that they can lead the business they are involved in. Not allowing employees to use Social Media is “short sighted” and companies will be “missing an opportunity”. (watch this video for more)

To succeed in this new age, it is important to embrace and adopt changes brought about by Social Media. And for that to happen, it is critical that organizations have proper guidelines for Social Media use by their employees. Employees should be allowed to use Social Media freely within those guidelines. (for IBM’s guidelines, see this link and for an excellent database of Social Media usage policies of 116 organizations, see this link).

I want to end this post by sharing a thought provoking video on how the workforce is changing in Social Media Age. Please watch this video and let me know if companies should restrict employees’ Social Media use.

This is a repost from blog of Dr. Harish Kotadia, originally posted at http://hkotadia.com/archives/1655

 

 

This is a repost from blog of Dr. Harish Kotadia originally posted at http://HKotadia.com/